Foster City

Empowering
companies
to grow and
achieve 
their full
potential

Empowering businesses
to grow through 
technology innovation

We help Bertram Capital's portfolio companies thrive through our deep business process automation capability

We are

Bertram Labs works shoulder-to-shoulder with Bertram Capital’s portfolio companies, across dozens of active projects. As a critical Bertram value creation driver, we strive to be completely aligned with our portfolio companies' interests. By combining an agreed approach to strategic growth initiatives with Bertram Labs’ depth of experience, we frequently accelerate project delivery and reduce project cost compared to using traditional outsourced IT services.

Skilled Engineers &
Software Developers

expertise

Development of computer software

Development of mobile applications

Development of websites

Consultancy on development and architecture

Website Designers & Graphic Artists

expertise

User experience and visual design of computer software

User experience and visual design of mobile applications

User experience and visual design of websites

Graphic arts design

Video and multimedia design

Consultancy of all design services

Ecommerce & Inventory Integration

expertise

User experience & mobile optimization

Price point evaluation & recommendation

Operations & supply chain

Social media product promotion

Replatforming/Platform optimization

Transaction security support

About

Bertram Labs works shoulder-to-shoulder across Bertram Capital’s investment portfolio, with dozens of active projects at any given moment. As a core Bertram function, we align with our portfolio companies' interests. This alignment of purpose and our depth of experience positions us and our portfolio companies to deliver the best possible results.

200 +

CAMPAIGNS
LAUNCHED 1

2 million+

Lines of
code written 1

1,000 +

WIREFRAMES
DRAWN 1

Work

Bulk Reef Supply

Bulk Reef Supply

UX/UI DEV SEO

We teamed with this reef supply industy-leader to build a mobile app that assists professionals and at-home enthusiasts to track of the health and wellness of their salt water tanks.

Best Version Media

Best Version Media | BVM Sports

UX/UI APP DEV SEO

Bertram Labs brought Best Version Media's vision of a one-stop-shop sports website and mobile app to life. BVM Sports specializes in hyperlocal content alongside professional and mainstream sports media.

Centicore porftolio image

Centicore

BRANDING

Centicore Holdings needed a brand mark to represent their digitally native lifestyle interests across apparel and beauty categories. Labs created a bespoke mark to match.

ECS porftolio image

Enthusiast Auto Holdings (EAH)

UX DEV SEO MKG

EAH required a direct-to-enthusiast, digitally native e-commerce platform to handle millions of SKUs as well as international web traffic. Bertram Labs developed the platform to meet EAH’s significant requirements. Additionally, we helped EAH completely overhaul their SEO process.

Bulk Reef Supply

Flow Control Group

UX/UI DEV SEO

Bertram Labs worked with 5 companies under the FCG umbrella to create e-commerce platforms, pipeline configurators, quote estimators and marketing websites. Labs made sure they kept or improved their SEO rankings across every change.

Lecric Bikes

Lectric eBikes

UX/UI DEV SEO MKG

The balance of quality and economic pricing makes Lectric eBikes the electric ride of choice. Bertram Labs rebuilt Lectric’s ecommerce site and continues to help with marketing and branding.

Registrar

Registrar

UX/UI DEV MKG

Registrar is a provider of U.S. Food and Drug Administration compliance software. Bertram Labs built the company’s web app and marketing site to help bring product data to food importers across the USA.

Rowmark

Rowmark

UX/UI DEV MKG

Rowmark, a producer of custom and decorative thermoforming sheets and engraving, worked with Bertram Labs to create iOS and Android applications that detect the color of a product and match it with the proper SKU for easy identification, helping Rowmarks customers solve a time consuming and often challenging manual process.

Solo Stove

Solo Stove

UI/UX DEV SEO MKG

Solo Stove innovated the first smokeless outdoor firepit. Bertram Labs provided digital marketing, business intelligence, and data science services to help Solo Stove develop strategy and scale its direct-to-consumer line of business, growing the business to be the category leader.

Spireon

Spireon

UX/UI DEV SEO MKG

Bertram Labs designed the visual brand and user experience to unify Spireon's software offering and digital assets. Labs also oversaw all digital marketing strategy and implementation while helping Spireon to build an internal team.

* Additional information on portfolio company selection process is available by request

Team

Bertram Labs is made up of a select team of skilled engineers, software developers, social media/digital marketing specialists, website designers and graphic artists. Our breadth and depth of experience allows us to deliver robust strategies and technologies seeking to help Bertram's portfolio companies accelerate growth through technology initiatives.

  1. Brian Wheeler 2

    Partner
  2. Tom Long  2

    Principal
  3. Greg Willis

    CISO
  4. Jeremy Crosbie

    VP Engineering
  5. Bob Whiton

    VP Engineering
  6. Kirsten Johnson

    Creative Director
  7. Tommy Marks

    Director of QA
  8. David Blankinship

    David Blankinship

    Senior QA Engineer
  9. Kenn Lau

    Senior Growth Engineering Manager
  10. Carl McCutchen

    Cybersecurity Operations Analyst
  11. William Mateker

    Director of Data Science
  12. Karleen Mercuri

    Senior Project Manager
  13. Brian Brooks

    Senior UX/UI Designer